About myShape

myShape.com is an online women's fashion site that offers you an easy, delightful way to shop. We treat you to a free Personal Shop, where every style is matched to your measurements, your body shape and your personal style and fit preferences, so you're sure to find a great fit and love what you see!

Discover how myShape makes shopping simple for you.

Create a FREE Personal Shop

Stylist Chat

Get style advice and fun tips from myShape's expert customer stylist.

Shape E Style Tip: Separate and Coordinate

Fashion woes do not discriminate against the tall, petite, thin, full figured or proportionally challenged. Even Angelina Jolie must look in the mirror between saving Darfur and traveling the world with her handsome brood and think, “Why is it so hard to find pants for my body?”

Nevertheless, it’s true that Es have a harder time because they must create a shape illusion. In order to do this, invest in garments that lend themselves to a perfectly proportioned silhouette—which means separates, separates, separates!

Focus on simple designs that assist in taking attention away from the tummy. Pairing Rafaella’s Bold Check Swing Jacket with AGB’s Cotton Poplin Blouse and Stretch Twill Skirt creates a look that keeps the eye wandering. If you keep your jacket a tad short, your shirt a little long and your skirt on the straight and narrow, your shape will break up into three distinct areas: bust, waist and hips. Blouse and skirt: $40. Swing jacket: $128. Effortless dressing: priceless.

You don’t have to be a globe-trotting movie star to flaunt a fabulous figure. Be the star of your own vehicle—your shape.

Posted by adminon October 10th, 2008
Filed under: Style Tips and Trends


Get Zook Hooked (and Display Your Support for Breast Cancer Awareness)

We’re unabashedly dazzled by Zook Hooks’ ingeniously designed purse and key hangers—a simply chic mode of keeping track of your essentials. In honor of National Breast Cancer Awareness Month, we’re offering the Zook Hooks Breast Cancer Awareness Hanger Set.

Encrusted with glittering pink Swarovski crystals, Zook Hooks’ Breast Cancer Awareness Hanger Set is exquisitely functional—you may find yourself wondering how you got along without it. Skeeved by the idea of setting your beloved handbag on the floor while dining out? Attach the Zook Hook hanger to the table to keep your purse pristine and within view. The disc’s rubber backing prevents it from slipping, and the hook can support up to 20 pounds (the weight of a hefty tote). The set’s coordinating key hanger slips over the edge of your purse, keeping it handy and eliminating the awkward key fumble.

Posted by adminon October 9th, 2008
Filed under: Special Events


Trendspotter: Strike a Cord

Though it’s a perennial fall favorite, velvety corduroy is particularly en vogue this autumn. These cozy five-pocket substitutes for jeans make stylish cool-weather companions for picking pumpkins and jumping in leaf piles. Snug-fitting retro silhouettes in brown, cinnamon and deep green look vintage hip and earthy with tissue-weight tees and long, slouchy sweater coats. To offset a full hip, step into a style cut with a flared hem of a similar width.

Christopher Blue’s Roper Corduroy Pant in chocolate brown has a hint of spandex for a comfortably slimming stretch. Contrast stitching around the front pockets creates balance and interest at the hip for M, Y, H and P shapes, while it creates sleek lines along side seams to lengthen and flatter women with A figures.

Posted by adminon October 7th, 2008
Filed under: Style Tips and Trends


Spotlight on Indira: Announcing the Flounce

In a world of mini-mania, where skirts almost categorically opt for higher ground and demurely lengthy styles seem woefully on the verge of extinction, women look to Indira for refreshingly longer skirt silhouettes with below-the-knee and tea-length hemlines.

The look is fundamentally feminine. Styles sit at the natural waist and trace the figure in a cascade of crepe or chiffon, almost always with a sweet storybook ending—a graceful flounced hem. Truly timeless in floral, paisley or matte black, the skirts of Indira wear beautifully from year to year, season to season.

Indira also offers reversible styles to maximize versatility. Tailored with an elastic waistband for comfort and effortless reversibility, this look features the classic lines and gentle flounce that are hallmarks of Indira. Wear it in a classic blue floral on an elegant black ground, or reverse for a lively meandering graphic floral with striking notes of green.

Posted by adminon October 6th, 2008
Filed under: Designers


Shape P Style Tip: V is for Vavoom

To maximize, or to minimize: that is the question. The truth is that Ps can have the best of both worlds—it simply comes down to choosing the right neckline. V-necks are “the girls’” best friend; just make sure that the length of the V stays in the shallow end. Necklines designed in a wrap style not only slim the bust but provide support, contributing to a streamlined silhouette.

Subtle ruching on LA Made’s V-neck cotton jersey dress accentuates the positive in one of this season’s must-have jewel tones. The banding beneath the bustline hits at the narrowest part of the body, and the skirt skims the hips, falling into a slight A-line that adds volume on bottom. Pair this versatile frock with sassy dark, textured tights, and remember that the right cut is what makes the difference between Playmate and playdate.

Posted by adminon October 3rd, 2008
Filed under: Style Tips and Trends


The Kersh Breast Cancer Awareness Polo

Now you can display your support for breast cancer awareness in a cute top that’s pink, chic and blissfully soft. Designed by Canadian clothier Kersh and currently available on our site, the Breast Cancer Awareness Polo in “parfait pink” sports smartly cuffed puff sleeves, saddle shoulders and a pink ribbon-motif graphic crest. In honor of Breast Cancer Awareness Month, Kersh has pledged to donate 100% of its proceeds from this ladylike polo to Susan G. Komen for the Cure.

To learn more about Susan G. Komen for the Cure, visit www.komen.org.

Posted by adminon October 2nd, 2008
Filed under: Special Events


Give a Little, Get a Little

In honor of National Breast Cancer Awareness Month, myShape is donating 25% of all October sweater proceeds to the Dr. Susan Love Research Foundation. The foundation’s mission is to eradicate breast cancer and improve the quality of women’s health through innovative research, education and advocacy. You can learn more about the Dr. Susan Love Research Foundation at www.dslrf.org.

This month we’re also offering members with Personal Shops a 25% discount on regular-priced sweaters* so they can stock up while supporting this important cause.

Log in to your Personal Shop or create a free Personal Shop now to use discount code SWEATERS25 at checkout.

*Terms apply. See details.

Posted by adminon October 1st, 2008
Filed under: Special Events


Shades of Autumn

This season, the most sought-after autumn colors include brown, camel, ochre, olive, pumpkin and rust—you’ve most likely noticed these rich, earthy shades emerging on our site lately. If you’re an autumn, they’ll look gorgeous on you throughout the year. Warm autumn hues are particularly flattering to women whose skin has golden undertones and who have higher contrast between their complexion and hair color.

Wondering how to identify autumn colors when you see them? Autumn hues tend to reflect the natural world and are typically yellow-based rather than blue-based like winter and summer tones. They’re also more muted than spring tones, which are yellow-based as well but distinctively vibrant.

ella moss’s Parisienne crochet long-sleeve top in rust is a must-have for the well-appointed fall fashionista. This artistic jersey style derives singular charm from lovely cut-outs and trapunto quilting at the front yoke as well as a graceful drape. Hem ties add interest at the hip, making the look ideal for H figures as well as M-shaped women with straight shoulder lines.

Posted by adminon September 30th, 2008
Filed under: Style Tips and Trends


Spotlight on Michele Curtis: Bracelet Yourself

Crafted from exquisite materials in eclectic, distinctive designs, the bracelets of Michele Curtis, Inc., blend a whimsical sensibility with rich artisanal craftsmanship. Onyx, amethyst, citrine, quartz and turquoise strung in a mélange of faceted, carved and roughly hewn shapes alongside intricately cast beads in antiqued silver evoke mystical delicacy. Pure sterling silver stars in other designs, fashioned in a strand of petite gleaming orbs to create dazzling polish and finished with an ornate cast toggle closure.

Possibly the most singular look in Michele Curtis’ treasure chest? Lovely bracelet timepieces blend antique charm with inventive design, lending traditional watches a highly feminine twist.

Shop Michele Curtis, Inc.

Posted by adminon September 29th, 2008
Filed under: Designers


Shape A Style Tip: Suit Your Curves

Oh, the fit dilemmas for an A. Doing that familiar dressing-room dance of perfect in the hips but loose in the waist or baggy in the bust yet snug in the shoulders? To combat your style woes, remember that nothing looks better than a well-tailored suit.

Nanette Lepore’s gorgeous plum-hued Sneak Out Knitted Jacket and Secret Knitted Skirt hit all the right notes for your proportions. The length of the jacket falls right at the high hip, with slight curves at the hem that make the waistline more proportionate to the hips. The bias cut of the skirt hugs in all the right places, flaunting a playful ruffle that flares at the calf. Stepping out in a flirty yet polished look that hearkens back to classic Hitchcock is anything but for the birds.

Posted by adminon September 26th, 2008
Filed under: Style Tips and Trends