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Oprah’s Favorite Jeans

Oprah\'s Favorite Jean“Perfect jeans for real women with real booties” are the big news in fashion since Oprah declared the Boyfriend Jean from CJ by Cookie Johnson her favorite jeans on today’s show. Orders and phone calls about the jeans have been coming in nonstop at MyShape.

It’s no wonder that Oprah has fallen for this style. The Boyfriend Jean features a rolled leg, moderate distressing, a contour-fit waist and a relaxed fit, making it incredibly comfortable and great for women with curves. And MyShape has the CJ by Cookie Johnson line and several jean styles ready to be matched to your measurements.

Posted by MyShape on October 22nd, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape.

What’s the best way to wear jewelry and sparkle like a celeb?

Fox: Wear your jewelry up and around your face. This highlights your best feature better than a lighting director focusing a spot on you. When in doubt, draw attention on your face, and you’ll always be ready for your close-up.

Posted by MyShape on February 24th, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape.

How can women of all shapes and sizes get that Red Carpet look?

Fox: Each of the seven body shapes we have identified through myShape provides tips for dressing for your shape. Dressing for your specific shape is about understanding proportion. Vertical lines as subtle as seaming elongate the figure. In general, use extra fullness or embellishment to counter-balance your widest area. A full hip looks for a dress with visual width at the bodice and/or shoulder. A few ways this can be accomplished are with bright color, horizontal line or print, off-the-shoulder flounce or extended, sculptural cap sleeves. For a small bust, add inches by soft gathering and drape in the bodice. Brighter colors can also help. Some gowns are best worn on flat-chested women (think supermodel).

Posted by MyShape on February 24th, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape.

When it comes to formalwear, what should women look for to capture star quality?

Fox: Eveningwear throws many people since it’s a rare occasion and they may be tempted to step out of their usual daytime style or compelled to try something that doesn’t fit their signature look. For example, if you typically opt for tailored style but choose something romantically ornate for evening, it will not be a successful look. Check out our Romantic Glam, Modern Classic and Artistic Trendy outfits at myShape.com to inspire you.

Posted by MyShape on February 23rd, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape.


(Check back for twice-daily posts from Patty Fox today and tomorrow.)

How can I get that put-together celebrity look?

Fox: I suggest sorting your closet. For example, you can hang a suit as separate component pieces so you can easily see how these pieces can pair with others in your wardrobe. Practice walking the Red Carpet while walking each item through your closet, and see which have chemistry together (a bit like leading men and women).

Posted by MyShape on February 23rd, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape.


(Check back for twice-daily posts from Patty Fox today and tomorrow.)

Do you have any tips for the everyday woman for “what not to wear”?

Fox: Do not fall victim to over-trending: too much, too grand, too bold. Remember, runway shows and magazine editorials are fashion theater to make a bold artistic statement and not meant to be worn on the streets as is. Translate using your “signature style” filter.

Posted by MyShape on February 23rd, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape. As Hollywood’s most glamorous night approaches, how can we capture the glitz without extravagant spending?


(Check back for twice-daily posts from Patty Fox during our countdown to the Academy Awards®.)

What if I want to be glamorous but dress for daytime?

Fox: Bring glamour into your entire wardrobe by incorporating eveningwear accents such as a bugle-beaded scarf at the neckline of a daytime suit. Liquid metal as an under-layer works beautifully after dark but can also glamorize your daywear. Free yourself from the dictates for the classifications of an item as evening or daywear and expand your view and your wardrobe.

Posted by MyShape on February 20th, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape. As Hollywood’s most glamorous night approaches, how can we capture the glitz without extravagant spending?


(Check back for twice-daily posts from Patty Fox during our countdown to the Academy Awards®.)

How can I maintain A-lister style on a budget?

Fox: Every woman should invest in a few special wardrobe pieces that really make her feel like a star. They should be timeless, preferably of better quality and, most importantly, versatile. The secret is picking the right pieces for your body shape that you can mix and match and wear often in different ways to glam up your entire wardrobe.

Posted by MyShape on February 20th, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape. As Hollywood’s most glamorous night approaches, how can we capture the glitz without extravagant spending?


(Check back for twice-daily posts from Patty Fox during our countdown to the Academy Awards®.)

The stars have teams of experts behind the scenes. How can I have a glamorous look without a personal stylist?

Fox: One hallmark of celebrity is having a recognizable “signature style.” To capture real star quality, you need to understand your own personal style and consistently dress with that in mind so it becomes a “signature style”—one that is distinctly you. Finding your own personal style also imbues you with comfort and confidence. At myShape, we help you understand your signature style when you fill out our profile. You can even shop outfits that fit and flatter you by lifestyle or style profile.

Posted by MyShape on February 20th, 2009
Filed under: Celebrity


Behind-the-Scenes Red-Carpet Advice from Patty Fox, Fashion Coordinator for the Academy Awards®

To get to the bottom of what the essence of star quality is and how we can capture it in everyday life, Patty Fox, Fashion Coordinator for the Academy Awards® and best-selling author of the Star Style book series, brings you behind-the-scenes fashion secrets to keep the glamour flowing. Fox is also Chief Creative Officer at myShape.com, an online fashion retailer that creates a Personal Shop™ for you that matches your measurements, reflects your style and flatters your body shape. As Hollywood’s most glamorous night approaches, how can we capture the glitz without extravagant spending?

(Check back for twice-daily posts from Patty Fox during our countdown to the Academy Awards®.)

How can the everyday woman dress like a star without spending like one?

Fox: Have a wardrobe plan which makes each piece wearable for more than one outfit. We think of items as modules that work for many outfit groupings. This plan also helps you budget, through our “CPW”(cost-per-wear) index which looks at the value of a garment by the number of times and ways you can conceivably wear it. Buying a high-quality style is not an extravagance if you can create multiple outfits with it. With a value-dressing strategy you can save money and look polished at the same time.

Posted by MyShape on February 19th, 2009
Filed under: Celebrity




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