Ahhh…the perfect T-shirt. Yes, it’s such a hipster stereotype to be obsessed with your tissue-weight tees and to spend more on one of them than you earn in a day at your coffeehouse job. But once you’ve slipped a slouchy, organic-cotton masterpiece over your head, it’s also tough to go back to the less-than-premium fabrics you’ll find in a plastic-wrapped three-pack at your local big-box retailer. Who do we have to thank for elevating the T-shirt from nothing special to sinfully silky fashion statement? People like Greg Alterman, the founder and designer of Alternative Apparel, who started out selling T-shirts from his car.

Known for their earth-friendly textiles, such as “Eco-Heather,” “Eco-Vertigrain” and, of course, organic cotton, Alternative Apparel specializes in designing high-quality, lightweight tees in V-neck, crewneck and scoopneck silhouettes that stylishly skim the body. Since Alterman’s automobile beginnings, Alternative Apparel has also branched into manufacturing cardigans, tanks, drawstring pants, hoodies and other casual fashions. To promote their brand and sustainable living, Alternative Apparel has launched the Think Earth campaign as well. The company’s website features submissions from individuals (including Scarlett Johansson—nice work, guys!) and organizations explaining what they’re doing to help preserve our environment.

So you don’t have to guess which sizes and styles to add to your more eco-conscious wardrobe, MyShape has begun carrying Alternative Apparel fashions in our members’ Personal Shops. I personally adore the Debbie Tee for its feminine yet simple design with flutter sleeves, a curved hem and a scoopneck that’s very flattering on straight-shouldered gals like me. Plus it’s 100% pima cotton, which has extra-long, super-soft fibers and makes for incredibly comfortable jersey fabrics. This tee would go great with jeans, obviously, but it could also be tucked into a skirt, belted at the waist or worn with a fitted twill or denim vest.