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Shape M Style Tip: The Interview Top

MICHAEL Michael Kors Ruffled Silk Polka-Dot BlouseYou’re interviewing. Again. So how can you inexpensively update your usual job-hunting garb? More important, what can you wear that will make you stand out in a good way? Ms. M, may we suggest swapping in this ivory and black polka-dot blouse? The center ruffle modestly accents the bust and then narrows as it descends, which, along with the V-neck, creates a waist-slimming visual effect. And unlike a plain white button-down shirt, it adds graphic interest to a black suit while still communicating, “I’m organized and dependable.” It also prevents a potentially severe “I’m in the FBI” impression. (Of course, if you’re interviewing with the FBI, by all means stick with the button-down.) PS: This top also comes in petite and plus sizes.

Posted by Heather at MyShape on August 4th, 2010
Filed under: Matters of Shape


Shape Y Style Tip: The Interview Top

Ebby by Farinaz Wrapped TopWhen going through the interview mill, you tend to wear the same suit over and over, so tops become crucial. It’s always advisable to stay conservative, especially when it’s a first interview or you’re job hunting in a conservative industry. On the other hand, conservative doesn’t mean boring or unfeminine, Y. This lovely sleeveless, jersey top skims over the body, making it easy to wear under a suit. And the gentle tie neck is feminine, drawing attention away from the shoulders—without being frilly. Prefer some color and longer sleeves? It also comes in lavender with an elegant three-quarter sleeve.

Posted by Sheila at MyShape on August 3rd, 2010
Filed under: Matters of Shape


MyShape® Appoints Mercedes De Luca CEO, Assembles Management Team of E-Commerce, Fashion, Retail and Technology Veterans

LOS ANGELES–MyShape, the leading personalized shopping retailer for women’s apparel, today announced Mercedes De Luca has been named chief executive officer and has joined MyShape’s board of directors. The company also announced the appointment of two new executive roles: Rocky Hansler as senior vice president of marketing and Loree Lash-Valencia as senior vice president of business development.

“This new management structure and the launch of an enhanced website with new features and functionality will enable us to capitalize more fully on our leadership position in personalized online shopping.”

These executive appointments come as the company prepares to further grow and scale operations, forge strategic retail and fashion industry partnerships and build increased brand visibility. With its new management team in place, MyShape also plans to launch a re-branded website in the fall with enhanced personalization, rich editorial content and increased social functionality.

Founded in 2006, MyShape (www.myshape.com) is a pioneering online retailer that allows women to easily find clothing that fits their unique shape and style. MyShape’s patented technology matches shoppers with items that correspond to their personal measurements and fit and style preferences, solving for millions of women the age-old problem of finding clothes that fit and flatter.

“I am very excited to take on the role of MyShape CEO and collaborate with a talented and passionate executive team to grow the business and redefine the way women shop for clothes online,” said De Luca. “This new management structure and the launch of an enhanced website with new features and functionality will enable us to capitalize more fully on our leadership position in personalized online shopping.”

Mercedes De Luca is an executive with over 20 years of technology leadership experience in the high-tech industry. De Luca has a track record of designing, implementing and leveraging information technology in high-technology companies to achieve superior business results. Prior to becoming CEO of MyShape, she was the company’s chief technology officer. She also served as vice president and chief information executive at Yahoo! Inc. Prior to Yahoo!, she was vice president and chief information officer at Interwoven Inc. She serves on the board of INETCO Ltd. and is on the advisory board of CloudShare.

Rocky Hansler is a 16-year e-commerce and direct marketing veteran with a solid track record of success leading marketing and merchandising strategies for top multi-channel retailers, media companies and pure play online retailers. Hansler’s extensive retail experience includes PD Financial Corporation, where he served as vice president of e-commerce; Charming Shoppes, where he led online marketing strategy for the multi-billion-dollar women’s specialty apparel retailer, which includes retail chains Lane Bryant, Fashion Bug and Catherines Plus; Condé Nast, where he led direct-to-consumer strategy and licensing for The Golf Digest Companies; and e-commerce merchandising and marketing strategies for IAC/InterActiveCorp and Golfsmith International. Hansler joined MyShape in late December 2009 and, in his first six months, has dramatically increased MyShape’s market presence. He will continue to lead all marketing, public relations and brand strategy in addition to creative, photography and customer care.

Loree Lash-Valencia is a 20-year fashion industry veteran with a track record for brand building and penetrating new markets. A visionary fashion executive with a demonstrated track record of success on both the design and business side of working with multi-channel merchandise, Lash-Valencia’s career includes serving as vice president of sales and merchandising at Lois Hill Accessories, where she worked with national retailers Nordstrom, Macy’s, Bloomingdale’s, Lord & Taylor and Dillard’s, and design positions at BCBG, Guess and Tommy Hilfiger. Earlier in her career, Lash-Valencia served as director of special projects and fitness relations for Fila USA, where she launched strategic partnerships and created online initiatives. Lash-Valencia will drive wholesale and retail business strategy and brand partnerships for MyShape. She will be based in New York City.

About MyShape

Founded in 2006, MyShape (www.myshape.com) is a breakthrough online retailer that allows women to easily find clothing that fits their unique shape and style. MyShape’s patented technology matches shoppers with items that correspond to their personal measurements and preferences, solving the age-old problem of finding clothes that fit and flatter for millions of women. Like a personal shopper, MyShape carefully chooses items and outfits that reflect each woman’s individual shape and style and then places them in her own Personal Shop™. Women can purchase items directly from their Personal Shops or browse thousands of other styles on the site. In 2009, MyShape revolutionized shopping with the introduction of “Sizeless Dressing™” which allows women to skip the size labels with the assurance that each piece of clothing they purchase will fit and flatter them. Located in Los Angeles, CA, MyShape’s team is made up of technology, e-commerce, fashion and retail industry veterans from Charming Shoppes, Tommy Hilfiger, Robinsons-May/Meier & Frank and Yahoo!. Investors include DFJ, Tenaya Capital and DFJ Growth Partners.

Posted by MyShape on August 2nd, 2010
Filed under: Press Releases


Shape S Style Tip: The Interview Top

Zelda Brierly Silk BlouseAn interview outfit is a lot like a bridesmaid’s dress. It involves thoughtful selection, Ms. S, and chances are you (a) hope to wear it again or (b) want to stash it away ASAP. Suppose you already have a suit, all monochromatic angles and sincere lines. A cowl-neck blouse can provide an effective counterpoint. Soft silk or fine-gauge jersey can define curves without unprofessional cling, and subtle luster creates reflection and shadow, drawing the gaze upward. The simplicity of this style lends itself well to professional first-impression dressing but will also work with casual Friday looks after you’ve landed the job.

Posted by Joyce at MyShape on August 2nd, 2010
Filed under: Matters of Shape


Shape H Style Tip: The Interview Top

Kenneth Cole Chiffon Cowl-Neck Top with CamisoleNow that the economy has started to pick up a bit, maybe you’re hoping to get the hell out of Dodge (aka your current low-paying job). But how to update your trusty interview suit? Swap in a delicate chiffon blouse, Ms. H, since it’s no longer de rigueur to simply dress like the boys. This Kenneth Cole style’s cowl neck adds interest on top, while the hem flaring from a stretch drop-waist creates a little hip curvature. The gentle draping also serves as a lovely counterpoint to the structure of a jacket and trousers. Since your shape can handle larger prints, the abstract motif is an excellent choice: its graphic nature feels businesslike, but the soft brushstrokes and the top’s graceful silhouette keep the look feminine. (Interviewing in a more conservative industry? Try this classic Farinaz shirt with waist-shaping seaming.) Who says pretty can’t be professional?

Posted by Heather at MyShape on August 2nd, 2010
Filed under: Matters of Shape


Shape A Style Tip: The Interview Top

MICHAEL Michael Kors Crushed Silk Ruffle TopSuits are a work requirement for many of us, as well as for those who are interviewing. The really fun part of a suit, of course, is the top you wear with it. Any top should skim close to the body so a jacket can easily be worn over it. Also, in summer heat, a sleeveless style makes sense. This lovely look, A, brims with brilliance from the glorious berry color to the asymmetrical ruffle, both of which work to balance your shape. The neckline is appropriate for the office, and the bust darts add nice shaping. Not quite conservative enough for your job hunt? Try this Farinaz classic.

Posted by Sheila at MyShape on July 29th, 2010
Filed under: Matters of Shape


Shape P Style Tip: The Interview Top

Carissa Rose Sleeveless ShellListen, P: we get it. Interviews are stressful enough without worrying if the buttons on your shirt are strong enough to rein in your assets. But never fear! We’ve found the perfect interview top: sleek, feminine, ideal under suits and specifically designed to work with your curves. A V-neck extends the length of the chest, while princess seams and bust darts elegantly envelop your endowments without any awkward bunching. An empire seam provides structural support while highlighting the slimmest part of the waist. This shirt is truly an interview essential, because if you’re confident your curves are covered, you can focus on your career.

Posted by Terri at MyShape on July 28th, 2010
Filed under: Matters of Shape


Shape E Style Tip: The Interview Top

August Silk Stretch-Rayon Cowl-Neck TeeCongratulations, E, you’ve landed an interview in which suits and solids are required. Now the trick is to dress for someone else but to feel like your best self. The right blouse can help. Consider a soft jersey or silky woven to offset a tailored look. A scoop neck and banded cowl gracefully frame the face. Gentle pleats can balance the shoulders and hips while providing fluid, midriff-skimming drape. Cap sleeves don’t bulk up yet offer ample coverage if you need to remove your jacket. So if an HR manager asks about your strengths, you’ve already proven that you can be comfortable in any situation.

Posted by Joyce at MyShape on July 27th, 2010
Filed under: Matters of Shape


Friends with Better Fits: A MyShape® Contest

Enter Our Friends with Better Fits Contest!Do you want a free gift code, valued at $1,000, to spend in your Personal Shop™? Well, use our Refer a Friend program to invite your friends to create Personal Shops with MyShape. We’ll give a $1,000 gift code to the person who refers the most new Personal Shops between now and August 31st!

http://www.myshape.com/shop/start-referral

It’s easy! Just click the link above and pass your unique personal invitation link at the bottom of the page to all your friends through email, Facebook or Twitter OR enter your friends’ email addresses, inviting each of them to create a Personal Shop. Either way you’re automatically entered to win as soon as at least one of them creates a Personal Shop after she clicks your unique link or clicks through the email she receives from MyShape once you’ve entered her email address.

What Do My Friends Get?

Your friends will enjoy all the benefits of a free Personal Shop, including clothes that fit and flatter their individual figures, shopping our biggest sales hours before the public and free shipping on their first order of $50 or more. Who could want more than that? But, even better, each of your friends will have a $25 account credit waiting for her in her Personal Shop to use toward a purchase of $50 or more.

But What If I Don’t Win?

Even if you don’t win the grand prize, there are still amazing benefits to using our Refer a Friend program. For each friend you refer who makes a purchase of $50 or more, you’ll get an email with a $25 gift code redeemable in your own shop! Got 10 friends? If they all make a purchase, you get $250 to use toward new fall coats, jeans, tops, dresses or anything else you can find on our site!

Click here for the complete contest rules.

Posted by MyShape on July 26th, 2010
Filed under: Sweepstakes


Shape M Style Tip: What to Wear When It’s Too Hot to Breathe

Cut Loose Embroidered Linen SundressWhat to wear when it’s hotter than hell? Nothing beats a strappy linen dress. The embroidered surplice bodice of this airy style plays up the bust, then ends in an empire waist that nips in at what’s often the slimmest part of an M. The 100% linen fabric drapes with ease, neither clinging nor adding bulk, keeping you both cool and curvy, while adjustable straps let you customize the fit. The obvious companions to this dress: sandals and a straw tote. But the embroidery and mother-of-pearl buttons in back make it dressy enough for a steamy evening out when you add open-toe slingbacks and a metallic handbag.

Posted by Heather at MyShape on July 26th, 2010
Filed under: Matters of Shape




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