October 18, 2006

For Immediate Release

ONLINE WOMEN’S FASHION RETAILER MYSHAPE™ APPOINTS JOE
DECKOP AS CHIEF FINANCIAL OFFICER
Former CFO of Victoria’s Secret and Executive Vice President
and COO of Wet Seal, Brings 25 Years of Experience to
Innovative Online Clothing Retailer

PASADENA, Calif. (October 18, 2006) – Pasadena-based private company myShape™ (www.myShape.com) today announced the appointment of Joe Deckop to the post of Chief Financial Officer. Deckop will oversee myShape’s overall business performance, directing financial and retail operations, including finance, e-commerce, logistics, operations, business process and merchandising planning worldwide. Officially launching this month, the online women’s fashion retailer offers professional women ready-to-wear outfits and accessories styled from a selection of distinctive designers so that each member has a personal shop with fashion that fits and flatters, matching their individual measurements, body shape and preferences.

With more than 25 years’ experience in specialty retail, Deckop has served in several executive management positions. Prior to joining myShape, Deckop served for more than 15 years as CFO of Victoria’s Secret Stores. He was key in building Victoria’s Secret business from $5 million to over $1.5 billion. Most recently, Deckop served as Executive Vice President and Chief Operating Officer at The Wet Seal, a specialty retailer of fashionable and contemporary apparel and accessory items. Deckop was formerly Senior Vice President, Strategic Systems Planning with Disney Stores where he oversaw planning, allocation, business process and merchandising systems for 600 locations.

“Joe brings a depth of experience and knowledge that will help us realize myShape’s full potential quickly and meet our goals. He has the operational retail experience to help launch myShape and bring it to the next level,” said Louise Wannier, myShape CEO and successful serial entrepreneur. “Joe is part of several key hires to support myShape’s official launch this month. Our overall growth in a short amount of time has been phenomenal. When we first announced the upcoming launch of myShape, we went to more than 5,000 members in a few short weeks. We have since more than tripled that number and continue to grow daily. Now with additional staff in place and new office space, we’re ready to launch.”

“I’m excited to join the myShape team and very impressed by the rapid speed with which myShape has taken hold with consumers,” said Deckop. “I see myShape’s growth potential and believe in the uniqueness of what it offers to the industry.”

myShape’s patent-pending ShapeMatchTM system matches specific clothing (brands and styles) to each woman’s specific measurements and style preferences. myShape offers easy online shopping. Instead of going to multiple stores and departments or different sites online, myShape is a far more efficient way of shopping than any other. Women finally have a simpler, faster way to find great-fitting clothes and outfits styled to flatter their body shape.

About myShape myShape is an innovative online clothing retailer that matches distinctive clothing to a woman’s measurements, body shape and preferences. The busy professional woman shopping at myShape enters her own personal shop where she can choose from ready-to-wear fashionable clothing that fits and flatters her. myShape makes shopping simple.

Members of the press are invited to contact our media relations agency.
Inspiring Minds Communications
Carla Sameth
626.564.0163
carla@inspiringmindscom.com

Norma Kelly
818.509.0575
nkelly@inspiringmindscom.com

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